AI-powered creative
Exploring the future of advertising with generative AI
As generative AI evolves, the potential for creative applications is expanding. I have a keen interest in this space and have supported creative testing for Meta’s AI Sandbox, as well as building self-directed projects with generative AI tools.
Approach
While automation has been part of digital advertising for some time, image and video generation at scale is still evolving. With the correct balance of responsible infrastructure, human craft, and curation, AI is a compelling creative tool. My experience collaborating with Meta’s product team to test automated image generation has unlocked a personal passion for this area that I would like to explore further.
Strategic focus
I am interested in the interface between humans and AI for creative output, building responsible and efficient image and video generation infrastructure, and leveraging automation to provide personalised customer experiences. Read more about the Meta AI Sandbox project and please reach out to discuss any opportunities in this space.
I worked with AI to craft the thematic images in my portfolio site design. Visuals built with original prompts, using DALL-E 2 as a generation tool.