Connected shopping
Creating integrated retail experiences
I helped Meta advertisers navigate the acceleration of digital surfaces and embrace shifting consumer behaviours. Working with brands to build a holistic customer experience, I consulted on social strategy, creative production, and how to best leverage commerce touchpoints.
Approach
I work with brands to build effective discovery commerce ecosystems with optimised creative and relevant messaging. To ensure a diverse inventory of assets, tailored for social formats and different audience mindsets, I advise on mobile-first creative production techniques that allow for modular elements and can flex across placements.
Role
Creative strategy, concept development, mobile-first production guidance.
Results
Working with established retail brands has unlocked more efficient online activity and expanded reach to new audiences.
Aesop
I consulted for global self-care brand, Aesop, over the course of several priority campaign moments to optimise creative assets and up-level social presence. For the launch of Eidesis, a new fragrance, we developed a mobile-first framework that brought to life sensory storytelling and increased awareness of Aesop as a fragrance destination.
+10pts
Lift in brand awareness
+6.6pts
Lift in ad recall
5.05M
People reached
Outletcity
Outletcity Metzingen is a destination for fashion enthusiasts who want to shop designer brands for less. Traditionally focused on physical retail locations, Outletcity wanted to boost engagement and sales for their eComm offering. I worked with the retailer to craft bespoke Reels assets, optimised to generate leads and drive sales. The resulting success encouraged the brand to adopt a more agile, mobile-first approach to creative production.
19x
Return on ad spend
89%
Decrease on cost per purchase for Reels & video ads
9x
Increase in sales
“The campaign showed us how we can use Reels efficiently with simple adjustments. The results show we can reach new target groups and generate incremental sales.”
Outletcity MetzingenPerformance Marketing Management Lead
Meta Quarterly Results
The success of my project with Outletcity was highlighted by Meta senior leadership during the company’s quarterly earnings call. The work was chosen as a best-in-class example of creative impact on performance.