About
Tara McLaughlin
I help brands navigate emerging platforms and secure a place in culture. With 15+ years of marketing and advertising experience in big tech (Meta, Instagram, Facebook), startups, and global agencies (BBDO, VMLY&R), my approach leverages craft, technology, and a keen understanding of audience insights and business objectives. I believe success always starts with thinking about people first.
Reels Performance
Creative Strategy for social content that encourages action
As part of Meta’s Creative Shop, I explored the cultural language of Reels and the impact creative has on performance metrics.
Case StudyAR for Advocacy
Immersive experiences to amplify community voices
Supporting NGOs as a creative strategist at Meta, I leveraged future-facing technology to activate community engagement.
Case StudySocial-first brands
Storytelling that connects with culture from day one
Working with businesses in early development to craft a compelling brand launch.
Case StudyAI-Powered Creative
Exploring the future of advertising
As generative AI evolves, the potential for creative applications is expanding. I have a keen interest in this space and have supported creative testing for Meta’s AI Sandbox.
Case StudyConnected shopping
Creating integrated retail experiences
Consulting for retail brands to build effective social commerce ecosystems.
Case Study